We helped Après accumulate over 40,000,000 views in just a couple months with organic, educational content.

The transformation of @apresnailofficial's TikTok account showcases the effectiveness of a strategic content overhaul. By focusing on educational content that genuinely helped the audience improve their nail care skills, Drax Social successfully engaged and retained viewers.

We highlight the importance of providing value to the audience through educational content while subtly integrating the brand's products. We also demonstrate the impact of TikTok-native elements in creating engaging and visually appealing content.